PR program for Starbucks

I will follow a planned process to influence environmental groups and campaigners.

The steps which will explain the reasons behind the “much use of water” are:

· Set up clear reasons behind the program:

Clear statements of the effectiveness of the program.

· Set up clear and program goals: the goal of the company is: meet health

values, convey clean products and services.

· Interpretation of the policies and practices to the environmental groups and

campaigners.

· Measuring media content as a first step in the PR evaluation:
Conduct Surveys, Focus group, Cyberspace analysis

Definition of Public Relation

In my opinion, I think that public relation is the use of different sorts of manipulations to influence the public opinions. Propaganda is the best weapon condictated by public relation compaigns to convience the public. For instance, many unknown companies invest a lot of money to conduct Public relation; such as, implementing sophisticated messages and scinetific proof to persuade and influence the public.